Pregnancy-safe. Baby-safe. Always Alara Certified™

Trusted by moms, Alara Mom is toxin-free, soothing, and high-performing — created to care for both you and your baby. Each product is designed to care for your skin as it changes throughout motherhood — from fertility treatments (including IVF) and pregnancy to postpartum — helping to calm pregnancy acne, reduce the look of stretch marks, and ease hyperpigmentation caused by hormonal shifts.



Because when you care for your skin, you’re caring for your little one too.