Beauty, Elevated to a Higher Standard.

At Alara Organics, “clean beauty” isn’t a trend—it’s a non-negotiable standard. The Alara Certified™ seal marks products that are science-backed, transparent, and made for long-term wellness.
We created Alara Certified™ to set a higher bar for what clean beauty should be: safe, effective, non-toxic, and backed by intention.

This is our proprietary, in-house certification process—rooted in science, transparency, and a deep understanding of how ingredients interact with the body. If a product bears our seal, it’s passed every level of our rigorous approval process.

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What “Alara Certified” Means

When a product earns the Alara Certified™ seal, it’s met strict criteria designed to protect your skin and support your whole-body wellness. That means it’s:

  • Free from hormone disruptors, toxic preservatives, and synthetic fragrance
  • Vetted for ingredient safety and skin compatibility
  • Aligned with your skin’s natural pH and barrier function
  • Safe for sensitive skin, hormonal imbalances, and pregnancy/postpartum
  • Backed by transparent sourcing and formulation practices

Our promise? No greenwashing. No shortcuts.
Just skincare that supports your whole-body wellness.

Our Certification Process

Before any product earns the Alara Certified™ seal, it goes through a multi-phase review:

1. Ingredient Audit

We break down every formula to ensure it meets our strict standards. If there’s even one questionable component, it doesn’t make the cut.

2. Safety + Sensitivity Review

We evaluate whether the product is safe for sensitive, reactive, or hormonally affected skin. This includes assessing its impact on the skin barrier, potential allergens, and bioaccumulation risk.

3. Source + Integrity Check

We look into how each ingredient is sourced, processed, and preserved. Whenever possible, we prioritize organically grown, wildcrafted, or ethically harvested botanicals.

4. Brand Transparency Alignment

We verify that every brand upholds our standards of radical honesty. From clear labeling to substantiated claims, we ensure there is no greenwashing, no hidden compromises, and total integrity.
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Why It Matters

Over 60% of what you apply to your skin can be absorbed into your bloodstream.

That’s why clean isn’t just a claim—it’s a commitment. Many conventional (and even “clean”) products still contain ingredients that can interfere with hormonal health, trigger inflammation, or degrade the skin’s natural defenses.
That’s why we hold ourselves to a higher standard. Alara Certified™ is our way of ensuring that what goes on your skin is safe and working with your body, not against it.

Excluded by Alara

  • Parabens
  • Phthalates
  • Synthetic fragrance
  • Sulfates (SLS/SLES)
  • PEGs and ethoxylated compounds
  • Formaldehyde-releasing preservatives
  • Mineral oil & petrolatum
  • Artificial dyes or colorants
  • Ethanolamines (DEA, MEA, TEA)
  • Known endocrine disruptors

We continually evolve our standards as new research emerges.
Clean isn’t static—it’s a lifelong commitment to wellness.

Setting a Higher Standard for Clean Beauty

When you see the Alara Certified™ seal, you can trust the product is:

  • Scientifically sound
  • Health-conscious
  • Designed with long-term wellness in mind

This is more than skincare, it’s a standard.

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